Three good reasons to get a good business portrait

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krkring's picture
Joined: 02/18/2011

As I've blogged about elsewhere before, having a good portrait made of yourself is a good idea no matter what profession you are in or ambitions you have. People can hear about you and read about you, but a picture will help them remember you and form an opionion of you at gut level.

First, you never know when the AP might want to include you in an article, like the one social media strategist Alecia Dantico was featured in back when she was at Garrett Popcorn. Fast Company's piece on Domino's Ramon DeLeon was very useful to him, but more so because he had a picture of himself to provide the magazine (which I'm pleased to have made for him.)

You're doing yourself a favor, and the media outlet, by having a photo on hand. Because deadlines and budgets are tight, editors and producers don't always have the resources for getting an image made for their stories. And if by chance they are able to assign a photographer to make your picture, there's no guarantee you'll like the image.

Second--you've surely heard it before, so forgive me for repeating what to some of you is obvious--to help maintain or enhance your reputation, having a strong, smart online presence is important. If you are using LinkedIn, Facebook, Twitter and other social media sites, you're expected to include a picture of yourself. You'll want to use one that communicates your most relevant qualities to the pubic. Trustworthy and intelligent is a good start.

Third, there's deals to be had. Because getting a portrait that works is typically pricey, my firm, Kring Lerner Group, periodically schedules special portrait shoots, a day selected for friends and colleagues to come have some good portraits made at a good price. We also can make portraits according to our clients schedule and specific interests. 

For more information about getting a portrait that will work for you, contact me at karen (at)

In the portraits: Joy Media's Geri Hearne (top) and Journal of Validation Technology's Dr. Paul Pluta.







Tevi Hirschhorn's picture

Karen, thanks for writing! I can't agree more, but I'd like to add: for anybody who is out there networking (probably safe to assume anybody on this website!), meeting people and telling their story, you simply must be prepared if somebody decides your story is worth publishing. Having a press kit - photo included - will make your life immensely easier should you get a call when you're particularly busy, and it will make it easier for any writers or publishers of local newspapers. It also shows you're prepared.

Tevi Hirschhorn
Director, Internet Operations
Jewish B2B Networking Group

Karen Kring's picture

Tevi, I agree.  By a business being prepared with a press kid -- photo(s), a fact sheet, maybe an FAQ, clippings and other material -- a business can help a journalist get the facts clearly and quickly, which will give them more time to craft perhaps a richer story, but in the very least an accurate one.  Karen