Branding

Branding Your Business with Your Customers in Mind with Meg Dysart of Think Mint Chip

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Meg Dysart, Marketing Director at Think Mint Chip, provides branding advice to small businesses when working with clients.

Using Both Sides of A Business Card with Iris Marreck

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Iris Marreck, Owner of Iris B Communications, talks about the benefits of taking advantage of both sides of a business card.

A Brand Is More

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A Brand is more than a logo, a slogan and a...

 

 

 

A Brand is More Than a Logo, a Slogan and a Trademark

 

 

 

 

 

August 3, 2011Posted in:

Every Company Has An O.P.O. What is Yours?

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Every company has an Optimum Positioning Opportunity (O.P.O.).

Every company has an Optimum Positioning Opportunity (O.P.O.). The opportunity for the company to claim a unique strategic position that they can own in the mind of their customers and prospects.

 

It is the position that will differentiate you from your competitors and be compelling and appealing to the people you want to reach. It is the strategic position upon which you base your brand platform and therefore will influence all of your marketing communications, your company’s culture and organization.

 

July 8, 2011Posted in:

Brand Strategy: How Can Be More Compelling Than What

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Think Beyond The Waht You Do...

Brand Strategy

How Can Be More Compelling Than What

 

July 7, 2011Posted in:

The Secret to a Successful Brand is One Thing

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One point penetrates.

 

The Secret to a Successful Brand Is One Thing

 

 

July 7, 2011Posted in:

Your Brand and the Mobius Strip

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When you think of your brand, don't go halfway.

 

A Möbius strip is a unique geometric shape. It is the only shape where the outside surface and the inside surface are on the same continuum.  See for yourself. Take a long, thin strip of paper. Give one end a half twist and then tape it together. It should look similar to the picture above.

What you now have is a one-sided, one-edged piece of paper called the Mobius strip.

March 27, 2011Posted in:

Three good reasons to get a good business portrait

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A picture's worth a thousand words when it comes to letting people know who you are.

As I've blogged about elsewhere before, having a good portrait made of yourself is a good idea no matter what profession you are in or ambitions you have. People can hear about you and read about you, but a picture will help them remember you and form an opionion of you at gut level.

February 15, 2011Posted in:

You might call it a Snow Day, but we call it a Social Media Day!

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During one of the largest Blizzards in the history of the Midwest, people are spending the days indoors. However if you are a small business owner or entrepreneur you need to be producing.

 

Oh the weather outside is frightful, 

But the fire is so delightful,

And since we've no place to go,

Let It Snow! Let It Snow! Let It Snow!