Google Hummingbird, Your Business Website - IMPACT

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The biggest change in search in 12 years and it will effect your business

The biggest change in search in 12 years and it will affect your business.

It is important to view Google and it's purpose in context to the past 12 years looking into the future.  Google is not just a search engine.  It is a highly motivated company that is constantly looking for solutions that will spark people to create everything from apps to content to be part of Google's grand plan.  Why participate?  It's one of the most important aspects of your search engine promotion techniques, but not the only one.

I have enough work. Why Bother With Search Engine Optimization?

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Rules Are Changing - Are You Aware.

Why?  Why bother?  It is just another expense.  When your in business, expenses better pay for themselves.   You have been in business for over five years and you are still getting customers. They walk right in the front door or call. 

Yes, you agree that the recession has dropped revenue and that little ad you buy int he local newspaper does do some good, maybe one or two people a month.  Enough sales to pay for the ad, buy another one for next month and get a little profit.

Funny, Viral or Infomavitve? - Content Marketing

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Think you know how to sell your products online?

You are about to spend some cash on content.  You think it is probably the right thing to do.  All the recent articles you have read talk about content marketing.  You start day dreaming about a viral video. Maybe some old lady who screams, 'Where is the beef?"  

Then you wake up scared, sweating and notice your left hand never trembled before and then you think it would be a bad idea.  You start to think about brochures.

December 31, 2011Posted in:

Keep Doing What Works. Boring?

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If it works, do you break it?

The world is moving through shock after-shock, and it’s becoming frequent.

October 20, 2011Posted in:

Facebook's New Timeline - Wow ! Opportunity Knocks

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You have to love the developer's at Facebook. Splitting the page so your posts do not disappear - PRICELESS

Opportunity knocks every so often and Facebook's timeline in no exception.

Now your social media skills will pay off having the right environment for more

visuals and longer exposure time.  Busy sites with 5000 members have a bit of turnover on

the profile page. Extending the timeline is priceless.

January 5, 2011Posted in:

5 Minute SEO Tips

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Learn in 5 Minutes, Tips For Biz on The Web "Domains"

5 Minute SEO Tips, Tip 1: Domains

Since we only have 5 minutes together, there's no basics here.

Most folks will go out and buy a domain that talks about their business.

For instance:

the search engines see:  draykopwindowwashing

those upper case letters help humans but:

with dashes are a lot smarter to use.


Google sees the -(dash) as a space and so can index our dashed domain easier.