Dennis Bailen's blog

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A Brand Is More

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A Brand is more than a logo, a slogan and a...

 

 

 

A Brand is More Than a Logo, a Slogan and a Trademark

 

 

 

 

 

Every Company Has An O.P.O. What is Yours?

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Every company has an Optimum Positioning Opportunity (O.P.O.).

Every company has an Optimum Positioning Opportunity (O.P.O.). The opportunity for the company to claim a unique strategic position that they can own in the mind of their customers and prospects.

 

It is the position that will differentiate you from your competitors and be compelling and appealing to the people you want to reach. It is the strategic position upon which you base your brand platform and therefore will influence all of your marketing communications, your company’s culture and organization.

 

Brand Strategy: How Can Be More Compelling Than What

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Think Beyond The Waht You Do...

Brand Strategy

How Can Be More Compelling Than What

 

July 7, 2011Posted in:

The Secret to a Successful Brand is One Thing

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One point penetrates.

 

The Secret to a Successful Brand Is One Thing

 

 

July 7, 2011Posted in:

Your Brand and the Mobius Strip

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When you think of your brand, don't go halfway.

 

A Möbius strip is a unique geometric shape. It is the only shape where the outside surface and the inside surface are on the same continuum.  See for yourself. Take a long, thin strip of paper. Give one end a half twist and then tape it together. It should look similar to the picture above.

What you now have is a one-sided, one-edged piece of paper called the Mobius strip.